The life stages of the music industry. Music 0.5 : the precursor business (New technology drives the business) ; Music 1.0 : the original music business ; Music 1.5 : the suits take over (The rise of MTV ; The farm teams disband ) ; Music 2.0 : enter the digital age (P2P makes its mark ; Piracy takes another form) ; Music 2.5 : digital music is monetized (Enter the 360 deal) ; Music 3.0 : the dawn of artist/fan communication ; Music 3.5 : YouTube becomes the new radio (Streaming catches on) ; Music 4.0 : streaming becomes profitable -- How the music world has changed. Who's in control? ; Where did the record stores go? ; Why traditional radio is no longer the factor it once was (College radio on the brink) ; Why television is no longer a factor ; The trouble with labels (Where digital music has failed ; It's the music, stupid ; The death of artist development ; The piracy argument dissipates) -- The new music industry. The music industry is not dying ; The new radio (Internet radio ; The connected car ; Satellite radio ; What is radio's future? ; The new television ; The effect of YouTube ; The broadcast alternatives ; The connected TV) ; The new players (Management ; The promoter ; The new record label) ; The new audience ; Enter music 4.0 --
The new masters of the domain. Seth Godin's tribes ; Radiohead's grand experiment ; The wisdom of Trent ; Chris Anderson's long tail ; Irving Azoff's steel fist ; Sanctuary's blueprint ; Justin Bieber : the socially made star ; Amanda Palmer : the social celebrity ; Psy : the viral star ; Macklemore and Ryan Lewis : turning the record-label paradigm around (The new world of label services) --The new marketing, part 1. Your music is your marketing ; The new release schedule ; Ten music marketing ideas -- The new marketing, part 2. The new importance of the fan ; Your email list (Mail list services ; Six keys to building your mailing list ; Designing your mail blast ; Best email practices ; More is less) ; Your blog (Other music blogs) --
Marketing with social media. The death and rebirth of MySpace ; Marketing with Facebook (Eight rules of Facebook engagement ; Best time of day for Facebook posts ; Understanding the "like" button ; Facebook ads) ; Google+ ; Marketing with Twitter (The secret of the hashtag ; The best time to tweet ; Twitter tools) ; Marketing with YouTube (YouTube SEO ; The half-life of a viral video ; Making money from YouTube ; Streaming video ; YouTube measurement tools) -- Social media management. Measuring your social media exposure (Social media measurement tools ; Advanced social media analytical tools) ; What is a brand? (The three pillars of a brand ; I'm with the brand ; Sponsorship) ; Other avenues for social media ; Don't depend on your social network (There's more to social networking than Facebook ) ; Ten low-cost, hi-tech promotion ideas ; But you still must hit the streets (Ten low-cost, low-tech promotion ideas) -- The new distribution. Digital, vinyl, or bright, shiny disc? (Music format pros and cons from the artist's standpoint ; Digital downloads ; Digital streaming ; CD : the bright and shiny disc ; The vinyl record) ; Collectibles ; Digital music distribution (Paid downloads ; Subscription is the new download ; The digital storage locker (Cloud music)) ; Music aggregators ; License or distribution? ; Games : hip or hype? ; The new brick-and-mortar ; The many ways to ask for the sale (Ten sales tips) --
The Music 4.0 rules for survival. Developing your audience ; Establishing your tribe (The leader ; Growing your tribe ; Marketing to your tribe) ; Sustaining your career (the "1,000 true fans" theory)
How to make money in today's music world. Hit the road, Jack ; Swag is your friend (Top ten merch pieces with the best margins ; Price it right ; The secret to the merch table ; Credit card transactions made easy) ; When music is your product (The different types of streams) ; The new publishing paradigm (The problem with digital accounting ; Why use a publisher?) ; Making sense of streaming income ; Crowdfunding (The four tiers of a crowdfunding campaign ; The four rules for crowdfunding ; The concept of "fuelers")
Living in Music 4.0. Making a living is the new success (There's no such thing as a demo) ; Major label deconstruction (The sad case of EMI ; WMG changes hands ; The major label of the future) ; When you need a label ; Getting along in Music 4.0
Interviews. Dae Bogan ; Richard Feldman ; Larry Gerbrandt ; Shan Dan Horan ; Bruce Houghton ; Ariel Hyatt ; Gregory Markel ; Rupert Perry ; Jacob Tell ; Michael Terpin ; Dan Tsurif
Appendix 1. Online tools. Band-oriented platforms ; Blogs ; Crowdfunding ; Facebook ; Mailing lists ; Measurement ; Merchandise ; Music blogs ; Publishing ; Social media management ; Streaming video ; Surveys ; Twitter ; YouTube
Machine generated contents note: ch. One The Life Stages of the Music Industry
Music 0.5 The Precursor Business
New Technology Drives the Business
Music 1.0 The Original Music Business
Music 1.5 The Suits Take Over
Music 2.0 Enter the Digital Age
Piracy Takes Another Form
Music 2.5 Digital Music Is Monetized
Music 3.0 The Dawn of Artist/Fan Communication
Music 3.5 YouTube Becomes the New Radio
Music 4.0 Streaming Becomes Profitable
ch. Two How the Music World Has Changed
Where Did the Record Stores Go?
Why Traditional Radio Is No Longer the Factor It Once Was
College Radio on the Brink
Why Television Is No Longer a Factor
Where Digital Music Has Failed
The Death of Artist Development
The Piracy Argument Dissipates.
Contents note continued: ch. Three The New Music Industry
The Music Industry Is Not Dying
The Broadcast Alternatives
ch. Four The New Masters of the Domain
Radiohead's Grand Experiment
Chris Anderson's Long Tail
Irving Azoff's Steel Fist
Macklemore And Ryan Lewis
-Turning The Record-Label Paradigm Around
The New World of Label Services
ch. Five The New Marketing
Your Music Is Your Marketing
Ten Music Marketing Ideas
ch. Six The New Marketing
Contents note continued: The New Importance of the Fan
Six Keys to Building Your Mailing List
Designing Your Mail Blast
ch. Seven Marketing with Social Media
The Death and Rebirth of MySpace
Eight Rules of Facebook Engagement
Best Time of Day for Facebook Posts
Understanding the "Like" Button
The Secret of the Hashtag
The Half-Life of a Viral Video
Making Money from YouTube
YouTube Measurement Tools
ch. Eight Social Media Management
Measuring Your Social Media Exposure
Social Media Measurement Tools
Advanced Social Media Analytical Tools
The Three Pillars of a Brand
Contents note continued: Other Avenues for Social Media
Don't Depend on Your Social Network
There's More to Social Networking than Facebook
Ten Low-Cost, Hi-Tech Promotion Ideas
But You Still Must Hit the Streets
Ten Low-Cost, Low-Tech Promotion Ideas
ch. Nine The New Distribution
Digital, Vinyl, or Bright, Shiny Disc?
Music Format Pros and Cons from the Artist's Standpoint
-The Bright and Shiny Disc
Digital Music Distribution
Subscription Is the New Download
The Digital Storage Locker (Cloud Music)
The Many Ways to Ask for the Sale
ch. Ten The Music 4.0 Rules for Survival
Contents note continued: The "1,000 True Fans" Theory
ch. Eleven How to Make Money in Today's Music World
Top Ten Merch Pieces with the Best Margins
The Secret to the Merch Table
Credit Card Transactions Made Easy
When Music Is Your Product
The Different Types of Streams
The New Publishing Paradigm
The Problem with Digital Accounting
Making Sense of Streaming Income
The Four Tiers of a Crowdfunding Campaign
The Four Rules for Crowdfunding
ch. Twelve Living in Music 4.0
Making a Living Is the New Success
There's No Such Thing as a Demo
Major Label Deconstruction
The Major Label of the Future
Getting Along In Music 4.0
Contents note continued: Ariel Hyatt
