Robin Landa

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1) The New Art of Ideas: Unlock Your Creative Potential

Author

Landa, Robin

Language

English

Formats

eAudiobook, eBook

Description

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In a world with a surplus of ideas, what separates a good idea from a bad one? Learn how to cultivate a mindset that produces the kind of ideas people can't turn down. Most professionals cannot generate a solid idea. They either offer up tired or reus

2) Creative jolt

Author

Landa, Robin

Publisher

North Light Books

Pub. Date

[2000]

Language

English

Description

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"Jump starts for solving graphic design problems"--Cover.

3) Strategic creativity: a business field guide to advertising, branding, and design

Author

Landa, Robin

Publisher

Routledge

Pub. Date

2022.

Language

English

Description

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"The secret weapon for business experts to ensure strategically creative results, this is an indispensable field guide to evaluating creative advertising, branding, and design ideas and solutions, and to working with creatives. Strategic Creativity is a fundamental resource that enables business professionals to stand out amongst their colleagues and enhance their ability to communicate the creative "why" throughout their organizations - and covers...

4) Advertising by design: generating and designing creative ideas across media

Author

Landa, Robin

Publisher

John Wiley & Sons, Inc

Pub. Date

[2016]

Language

English

Description

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"A real-world introduction to advertising design in today's industry Advertising by Design is the most comprehensive, up-to-date guide to concept generation and design for advertising. Step-by-step instructions and expert discussion guide you through the fundamentals, as you develop the deeper understanding that connects the dots and sparks your creativity. Interviews with leading creative directors provide a glimpse into the real-world idea generation...